13 October 2008

Guerrilla Marketing book review

Guerrilla Publicity did not attract me for its title (nor the camouflage design on the cover) but its contents were well worth reading. The authors had an established reputation with the publication of the original edition and this one is a great update. If you have anything to do with publicity, this book is a valuable reference. Whether you need to pitch yourself, communicate with the media, find publicity ideas, this book will help; it also includes reality checks to help the reader become more professional - and realistic. It is up-to-date, including information about e-marketing, podcasts, blogging (even blog tours, something new to me).
I definitely recommend this book as an invaluable reference.

No comments: